RIOT STUDIO — BRAND QUESTIONNAIRE
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POSITIONING
1. In one sentence, what does your business do?
2. Why does it exist (beyond making money)?
3. Who is your ideal customer? (be specific)
4. What problem do you solve for them?
5. What do you do better/differently than competitors?

VOICE & TONE
6. If your brand was a person, describe them in 5 adjectives.
7. Three words your brand is — three words it isn't.
8. Pick 3: friendly / authoritative / playful / professional / rebellious / warm / sharp / quiet / loud
9. Brands you admire (in or out of your sector)?
10. Brands you'd hate to be confused with?

VISUAL
11. Existing colours / fonts / logo (if any)?
12. Any colours you LOVE / HATE?
13. 5 reference images / screenshots that capture the vibe?
14. Where will the brand live most? (Instagram, shopfront, packaging, web)
15. Any cultural references / aesthetics you want to channel?

PRACTICAL
16. Tagline (current or wishlist)?
17. Names of products / service tiers?
18. Will you need: business cards / signage / packaging / vehicle livery?
19. Trademark concerns?
20. Deadline?