/ RIOT Academy
Free lessons. No fluff.
The knowledge base we wish existed when we started. SEO, Google Business, AI, local marketing, websites, PPC and social — written by the team that runs the studio, for UK small business owners.
31 lessons across 7 topics. Two new lessons every week. All free. No email required.
SEO
5 lessonsGet found on Google without paying for every click.
How search engines actually work in 2026, what to fix first, and how to build rankings that stick.
Browse lessons →Google Business
5 lessonsThe free tool most local businesses waste.
Setting up, optimising and ranking your Google Business Profile in the local map pack.
Browse lessons →AI
5 lessonsPractical AI for small business owners.
How to use ChatGPT, Gemini and Claude to save hours a week — without sounding like a robot.
Browse lessons →Local Marketing
4 lessonsOwn your town before you chase the country.
Local SEO, community marketing, partnerships and reputation for UK small businesses.
Browse lessons →Website Tips
4 lessonsSmall changes that turn visitors into customers.
Speed, conversion, structure and copy — the stuff that quietly loses you money if it's wrong.
Browse lessons →PPC
4 lessonsPaid ads that don't set your money on fire.
Google Ads, Meta Ads and Microsoft Ads for small budgets. What works, what wastes your cash.
Browse lessons →Social Media
4 lessonsShow up like a business, not a brand-shaped void.
Content, consistency and strategy for Instagram, TikTok, LinkedIn and Facebook.
Browse lessons →
Rather we just do it?
Reading is great. Building is faster. Tell us what you need — fixed quote in 48 hours.
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