/ RIOT Academy · Website Tips
Small changes that turn visitors into customers.
Speed, conversion, structure and copy — the stuff that quietly loses you money if it's wrong.
6 min read
Website Conversion Basics: Turn More Visitors Into Customers
Doubling your website traffic is expensive. Doubling your conversion rate is free — and usually easier. Here's what actually moves the needle.
Read lesson →7 min read
Website Copy That Converts: The Rules That Never Change
Beautiful design with bad copy converts worse than ugly design with great copy. Here's what actually persuades — no jargon, no scripts, no cringe.
Read lesson →6 min read
Mobile-First Design Basics for Small Business Websites
Your website looks great on your laptop. Your customers don't have your laptop. They're on a 6-inch screen, one-handed, on the bus. Design for that.
Read lesson →6 min read
Build trust with a high-conversion footer
Most business owners treat the bottom of their website as a dumping ground for boring links. However, the footer is often the final thing a customer sees before deciding to stay or leave. A professional footer answers final questions and removes the risk of buying.
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