/ RIOT Academy · Social Media
Show up like a business, not a brand-shaped void.
Content, consistency and strategy for Instagram, TikTok, LinkedIn and Facebook.
7 min read
A Social Media Strategy That Actually Fits a Small Business
You don't need to be on every platform. You need to be genuinely present on one. Here's how to pick, plan and post — without it eating your week.
Read lesson →7 min read
Instagram for Small Business: The Modern Playbook
Instagram in 2026 is basically TikTok with a photo grid. Here's how to use it as a small business without becoming a full-time content creator.
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LinkedIn for Service Businesses: Beyond CV Updates
LinkedIn stopped being a CV site around 2020. In 2026 it's the highest-intent B2B platform there is — if you post like a human, not a corporate account.
Read lesson →6 min read
Making your social media sound like a person, not a corporate robot
Most small businesses fail on social media because they try to act like a faceless multinational. People buy from people, yet many owners use stiff, formal language that puts a wall between them and their customers.
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