/ RIOT Academy · SEO
Get found on Google without paying for every click.
How search engines actually work in 2026, what to fix first, and how to build rankings that stick.
8 min read
How Google Search Actually Works in 2026
If you understand how Google actually decides what to show, everything else about SEO stops feeling like magic. Here's the whole system in plain English.
Read lesson →7 min read
Keyword Research for Small Businesses (Without Paid Tools)
You don't need a £99/month tool to do keyword research. You need a process. Here's the one we use for our own clients.
Read lesson →7 min read
On-Page SEO Fundamentals: What Actually Matters in 2026
On-page SEO isn't dead. It's just been reduced to the handful of things that genuinely matter. Here's the shortlist — and how to get each one right.
Read lesson →8 min read
The 30-Minute Technical SEO Audit Anyone Can Run
You don't need to hire an agency for a technical audit. Half an hour with three free tools will find 90% of the problems on a typical small business site.
Read lesson →7 min read
Local SEO: Getting your business on the Google Map
Most small businesses serve a specific town or region, meaning global search rankings are irrelevant. This lesson shows you how to appear in the Google Map Pack when local customers search for your services.
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