/ RIOT Academy · Google Business
The free tool most local businesses waste.
Setting up, optimising and ranking your Google Business Profile in the local map pack.
9 min read
Google Business Profile: The Complete 2026 Setup Guide
Your Google Business Profile is the single highest-ROI thing a UK small business can do online. Free, ten minutes to set up, and it can drive more calls than your website.
Read lesson →6 min read
How to Get More Google Reviews (Without Buying Them)
Reviews are the closest thing to a cheat code in local marketing. More of them, more recent, more specific — and you rank higher and convert better. Here's the system.
Read lesson →6 min read
Google Business Posts and Photos: The Weekly Rhythm That Works
A profile that hasn't been touched in six months looks abandoned. A profile that posts weekly gets more views, more clicks and — usually — better rankings.
Read lesson →6 min read
Google Business Profile messaging and calls: Turning browsers into customers
Most UK business owners treat their Google Profile like a digital business card that just sits there. If you enable the messaging and call tracking features, you turn it into a live sales channel that catches customers at their moment of highest intent.
Read lesson →7 min read
Google Business Services: Using custom menus and services to dominate local searches
Most UK business owners stop once their address and phone number are verified. They miss the Services tab, which acts as a hidden SEO engine for your most profitable jobs.
Read lesson →
Other Academy topics
