/ RIOT Academy · PPC
Paid ads that don't set your money on fire.
Google Ads, Meta Ads and Microsoft Ads for small budgets. What works, what wastes your cash.
8 min read
Google Ads on a Small Budget: The Honest Playbook
Google Ads can work brilliantly on £500/month — but only if you do the opposite of what the default setup wizard tells you. Here's the playbook.
Read lesson →7 min read
Meta Ads for Local Business: Facebook & Instagram on £10/day
Meta Ads (Facebook + Instagram) work brilliantly for local businesses if you know what to run. Here's a £10-a-day playbook that actually generates leads.
Read lesson →6 min read
Landing Pages That Convert Paid Traffic
If you're spending money to get people to your website, they need to land somewhere designed for one job. Homepages are for browsers; landing pages are for buyers.
Read lesson →7 min read
Remarketing for people who hate being stalked
Most people leave your website without buying because life gets in the way, not because they are not interested. Remarketing lets you show a gentle reminder to these specific people while they browse elsewhere online. This lesson shows you how to bring them back and close the sale without spending a fortune or acting like a digital stalker.
Read lesson →
Other Academy topics
