/ RIOT Academy · Local Marketing
Own your town before you chase the country.
Local SEO, community marketing, partnerships and reputation for UK small businesses.
8 min read
The Local SEO Checklist for UK Small Businesses
You don't need to beat Amazon. You need to beat the three other plumbers, salons or cafés in your town. Here's exactly how.
Read lesson →5 min read
UK Local Citations: Which Directories Actually Matter in 2026
Ten years ago you submitted your business to 200 directories. In 2026 you need about a dozen. Here's the current shortlist that actually helps.
Read lesson →6 min read
Community Marketing: The Local Growth Channel Everyone Ignores
Every small business talks about SEO and ads. The ones who actually own their town do something older and cheaper: they show up.
Read lesson →7 min read
Hyper-local physical partnerships for UK high streets
Digital ads are getting more expensive while the impact of a physical recommendation remains high. This lesson shows you how to turn neighbouring businesses into your most effective sales force without spending a penny on software. You will learn to build a referral engine that keeps customers circulating within your local economy.
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