Compare
Honest comparisons.
No affiliate spam.
Real-world breakdowns of the platforms, tools and approaches UK small businesses actually choose between. Written by people who use them daily.
ecommerce
Shopify vs WooCommerce
Shopify and WooCommerce dominate UK ecommerce, but they're built for very different shops. Here's how they actually compare in 2026.
Squarespace vs Shopify
Both promise a beautiful, easy online shop. But they're built for very different sellers.
Etsy vs Shopify
Etsy gives you instant traffic. Shopify gives you a real brand. The right answer depends on what you're building.
website builder
marketing
SEO vs Google Ads
Both put you in front of people searching Google. But the economics, timeline and risk are completely different.
Mailchimp vs Klaviyo
Both send email. But one's built for content, the other for ecommerce — and picking wrong costs you revenue.
In-house vs Outsourced
Hiring a marketing manager costs £35-55k. An agency costs £1-5k/month. Here's how to choose.
Google Ads vs Meta Ads
Google catches demand. Meta creates it. Most SMBs need both — but in the right order.
design
Freelancer vs Agency
Both can build a great website. The difference is in process, accountability and what happens when things go wrong.
Template vs Custom
Templates are cheap and fast. Custom is expensive and slow. The right answer depends on what your website is supposed to do.
Fiverr vs UK Agency
£50 vs £5,000. Both build websites. The difference is what happens after launch.