CPC is the price an advertiser pays Google, Meta, etc. for each click on a paid ad. Determined by auction — bid, ad quality (Quality Score), and competition. UK averages: Google Search £1–£4 for small business terms, £5–£40 for legal/finance.
/ Related terms
Need help with cost per click (cpc)?
We're a Colchester web studio. We build websites that get this stuff right by default.
Get a quote →