/ Cost guide · Branding
How much does a logo cost?
£50 to £5,000+ in the UK in 2026, depending on who designs it.
- UK price range
- £5+
- UK average
- £450
- Tiers explained
- 4
- Category
- Branding
/ 01
Quick answer: £50 to £5,000+ in the UK in 2026, depending on who designs it.
The UK average for a logo in 2026 sits at roughly £450. The huge range is because a logo isn't one product — it's a category with wildly different tiers, and the tier you pick determines almost everything about what you get.
Below we break it down properly: what each tier gets you, what factors change the price, the hidden costs nobody warns you about, and where a fair, honest price actually lands.
/ 02
Pricing tiers explained
Here's how the UK market for a logo actually breaks down in 2026:
- • AI / Fiverr / 99designs (£5–£300) — for hobbies, side projects, throwaway brands You get: A logo file. Not a system. No guidelines, no variants.
- • Freelance designer (£300–£1,500) — for small businesses, first proper identity You get: Logo + basic variants + colour palette. Usually no strategy layer.
- • Small studio (RIOT) (£350–£950) — for real businesses that want a lasting mark You get: Strategy, primary logo, marks, colour, type, mini-guidelines.
- • Big agency (£3,000–£25,000+) — for corporates, funded startups, rebrands You get: Deep strategy, workshops, huge deck, dozens of applications.
/ 03
What changes the price
The same tier of supplier can quote wildly different prices depending on scope. Here are the factors that move the number up or down:
- • Number of concepts explored upfront
- • Whether strategy work is included
- • Number of variants delivered (horizontal, stacked, single-colour, favicon)
- • Whether guidelines are included
- • Rounds of revision
- • Delivery format (raster only vs. full vector set)
/ 04
Hidden costs nobody mentions
Every headline price hides costs that only surface later. Watch for these:
- • Cheap logos usually don't include the vector files — extra £50–£150
- • 'Extended commercial licence' upsells on marketplaces (£100+)
- • Rebrand in 18 months when the cheap logo can't scale (£2k+)
/ 05
What we charge
Logo design from £350, full brand identity from £950. Fixed price, no upsells, all file formats included.
We're a small Colchester studio working with UK SMBs and international clients. Our pricing is fixed, itemised, and includes everything you'd expect from a good agency — without the agency overhead.
/ 06
How to compare quotes fairly
The biggest mistake when getting quotes for a logo is comparing headline numbers without checking scope. A £500 quote and a £2,500 quote for what looks like the same thing are almost always for very different things.
Three checks that put every quote on a level playing field: 1) Ask what's included by line item. 2) Ask what happens if scope changes mid-project. 3) Ask what you own at the end (files, code, accounts). If any supplier can't answer those clearly, move on.
/ FAQs
Common questions
Why is there such a huge range?
Because 'a logo' is not one product. A £50 Fiverr logo and a £5,000 agency identity are fundamentally different things — different process, different deliverables, different lifespan.
What's the cheapest reasonable price for a UK logo?
£350 from a small studio. Below that, you're either using AI, a template, or a designer who's not costing their time properly.
How long should a logo last before you need to redo it?
A properly designed logo should last 5–10 years with minor refinements. A cheap logo often needs replacing within 18 months as the business grows into it.
Do I need a full brand identity or just a logo?
A logo alone works if you're a one-person consultant. If you'll ever put your brand on a website, uniform, sign, invoice, or social account, you need at least colour + type + variants — that's an identity, not a logo.
/ Related
How much does a website cost?
£300 to £15,000+
How much does an ecommerce website cost?
£1,500 to £30,000+
How much does a Shopify store cost?
£1,500 to £15,000+ to build
How much does Google Ads management cost?
£300 to £3,000+ per month in management fees
How much does SEO cost?
£300 to £3,000+ per month
How much does a rebrand cost?
£1,500 to £50,000+
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