/ Marketing
Google Ads or Facebook Ads for a small business?
Google for people already looking for what you sell. Meta for creating demand and visual products.
/ 01
The short version
Intent versus interruption. Both work, for different jobs.
/ 02
What actually matters
- • Google: high intent, higher cost per click, faster to convert.
- • Meta: cheaper reach, needs strong creative, longer to convert.
- • Trades and emergency services: Google, almost always.
- • Retail, hospitality, lifestyle: Meta usually wins on creative.
- • Retargeting on Meta after Google traffic works well combined.
/ 03
The bit most people get wrong
Meta ads fail on targeting far less often than they fail on creative. If the video's dull, no audience setting saves it.
/ 04
What to do next
If someone would Google your service in a crisis, start with Google Ads. Otherwise start with Meta.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get paid advertising right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Minimum budget?
£15–£20/day to gather meaningful data.
Do I need a landing page?
It typically doubles conversion versus a homepage.
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