How do I get more Google reviews?

/ 02

How to get more (the ethical way)

• • Print a QR code linking straight to your Google review page — put it on receipts, business cards, thank-you emails
• • Send a follow-up email 24–48 hours after service with a direct review link
• • Train staff to ask verbally at the end of good interactions
• • Post-purchase SMS with review link (with consent)
• • Include the ask in email signatures
• • Ask on the back of invoices with a QR code

/ 03

How to reply properly

Reply to every review — good and bad — within a week. Thank reviewers by name. For negative reviews: acknowledge, don't argue, take it offline. Never delete reviews (you can only report clearly abusive ones).

/ 04

What NOT to do

Buy reviews (Google detects and suspends). Offer discounts in exchange for positive reviews (Google's policy violation). Get all your staff to write reviews (obvious). Filter for only 5-star customers (illegal in many jurisdictions).

/ 05

Where RIOT fits in

We're a small Colchester studio helping UK SMBs get your review programme right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.

We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.

/ FAQs

Common questions