/ Branding
How much does a logo cost in the UK?
£250–£600 from a small studio for a proper logo with files and variants. £2,000+ if it's part of a full brand identity.
/ 01
The short version
A £5 marketplace logo is a font and a stock icon. What you're paying for at £350 is thinking, variants and usable files.
/ 02
What actually matters
- • Should include primary, stacked and icon-only versions.
- • Vector files (SVG/EPS) plus PNGs — not just a JPEG.
- • Colour, mono and reversed-out versions.
- • Clear usage guidance so it survives contact with printers.
- • Full identity (type, colour, applications) is a bigger, separate job.
/ 03
The bit most people get wrong
The cost of a cheap logo shows up later — when a signmaker asks for a vector file and you don't have one.
/ 04
What to do next
Check whether you have your logo as an SVG or EPS. If not, that's your first job regardless of design.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get logo design right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Do I own the logo?
Ask explicitly for full copyright assignment in writing.
How many concepts should I get?
Two or three considered routes beats ten thin ones.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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