/ Marketing
I've got a limited budget — what marketing should I do first?
Google Business Profile, reviews, and a clear website. Those three cost almost nothing and beat any ad campaign built on top of a weak foundation.
/ 01
The short version
Order matters. Ads amplify whatever's already there, good or bad.
/ 02
What actually matters
- • Google Business Profile fully completed and active.
- • Ten recent reviews.
- • A website that states the offer clearly and loads fast.
- • Then one paid channel with a real budget.
- • Then content and email.
/ 03
The bit most people get wrong
Paying for traffic to a page that doesn't convert is the most common way small businesses conclude 'marketing doesn't work'.
/ 04
What to do next
Do the first three before you spend a penny on ads.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get marketing priorities right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How long does the foundation take?
A couple of weeks of effort.
Can I skip to ads?
You can. It's usually more expensive.
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Still not sure?
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