/ Web design
WordPress vs Webflow vs custom — which should I pick?
WordPress for content-heavy sites with tight budgets. Webflow for design-forward marketing sites. Custom (Next.js/TanStack) for products, SaaS, and sites where performance and integrations matter.
/ 01
The short version
There's no universally right answer. Each platform is best at something specific, and picking wrong costs you either flexibility later or budget now.
/ 02
When WordPress makes sense
You want to publish content weekly. You need a huge plugin ecosystem. You have (or want) a WordPress developer on tap. Budget is tight and features are broad. WooCommerce is a legitimate option for stores under 1,000 SKUs.
/ 03
When Webflow makes sense
You want beautiful design without a developer touching every page. You need a CMS non-technical staff can use. You don't need complex integrations, custom backends, or 100k+ pages. Perfect for marketing sites and portfolios.
/ 04
When custom (Next.js, TanStack Start) makes sense
You have a product, an app, a portal, or a site where page speed and conversion rate translate directly to revenue. You want to own the codebase. You need auth, integrations, or bespoke features no CMS can do cleanly. Costs more upfront, saves more long-term.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get your platform decision right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Is Squarespace a real option?
For very small brochure sites, yes. For anything serious, no — you'll outgrow it in 18 months.
Can I migrate later?
Yes but expensive. Pick the platform that suits the next 3 years, not the next 3 months.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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