Is this just SEO with a new name?

No. Classic SEO targets blue links on Google. AEO/GEO targets the answers AI assistants give when someone asks a question — which sources they cite, which brands they recommend. The technical work overlaps (schema, clean content, authority) but the optimisation targets and measurement are different.

Can you actually influence what ChatGPT says?

Yes — within reason. LLMs pull from a mix of training data, real-time web retrieval (ChatGPT Search, Perplexity, Gemini grounding) and structured data on your site. We work on all three: cleaning up your content for retrieval, adding the right schema, building citation-worthy assets, and getting you onto the third-party sources LLMs trust.

How do you measure it?

We run prompt-tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews for the 30–50 questions your customers actually ask. Monthly report shows where you're cited, where competitors are, and what moved.

How long until I see results?

Faster than classic SEO. Schema and content fixes can move AI Overviews within 2–6 weeks. Building authority on third-party sources (the harder lever) takes 3–6 months.

/ AI search / AEO / GEO

Get cited by ChatGPT, Perplexity & Google AI

Answer-engine optimisation for Essex businesses. We make sure when your customers ask ChatGPT, Perplexity, Gemini, Claude or Google AI Overviews for a recommendation — you're the name they get.

Get a quote →All services

How has search changed with AI answer engines?

In 2026, most UK buyers research with ChatGPT or Perplexity before they ever hit Google. Google itself now answers most queries with AI Overviews. The "ten blue links" SEO most agencies are still selling targets a screen real estate that's shrinking every month. We optimise for the answer, not the link.

What does RIOT actually do to get you cited by AI?

Audit how ChatGPT, Perplexity, Gemini and Google AI describe your business today
Track 30–50 buyer-intent prompts monthly across all major LLMs
Rewrite landing pages and service pages for AI-friendly answer extraction
Add Organization, Service, FAQ, HowTo and Product schema correctly
Publish citation-worthy content (data, comparisons, definitive guides)
Get you onto third-party sources LLMs cite (industry directories, listicles, Wikipedia-class sources)
Optimise your Google Business Profile for AI Overview local packs

What results should I honestly expect from AEO?

No-one can guarantee a citation in ChatGPT — anyone who says otherwise is selling you snake oil. What we can do is move you from invisible to consistently cited for the questions that matter, and prove it with month-on-month tracking. If we don't, we'll tell you.

/ Pricing

Pricing & packages

Fixed-price packages. Need something in between? We'll quote inside 48 hours.

AEO Audit

£595

One-off

Visibility audit + prioritised 30-day action plan you can run in-house.

Current LLM visibility report
Top 30 prompts tracked
Schema & content gap analysis
Prioritised 30-day plan

Brief us →

AEO Setup

£1,950

One-off

Full implementation — schema, content rewrites, llms.txt, on-page AEO done for you.

Everything in Audit
Schema markup site-wide
10 priority pages rewritten
llms.txt + AI-friendly setup
Google Business Profile tuned

Brief us →

AEO Retainer

£795/mo

Ongoing

Monthly content, citations, prompt-tracking and competitor monitoring.

Monthly prompt tracking
2 long-form citation assets
Off-site citation building
Competitor benchmarking
Monthly strategy call

Brief us →

Pay monthly available

Split any project across 3 months, 0% interest — or take our £79/mo subscription with zero upfront.

See payment plans →

Prices exclude VAT. Bespoke scope? Get a custom quote.

/ FAQ

Common questions

Is this just SEO with a new name?: No. Classic SEO targets blue links on Google. AEO/GEO targets the answers AI assistants give when someone asks a question — which sources they cite, which brands they recommend. The technical work overlaps (schema, clean content, authority) but the optimisation targets and measurement are different.
Can you actually influence what ChatGPT says?: Yes — within reason. LLMs pull from a mix of training data, real-time web retrieval (ChatGPT Search, Perplexity, Gemini grounding) and structured data on your site. We work on all three: cleaning up your content for retrieval, adding the right schema, building citation-worthy assets, and getting you onto the third-party sources LLMs trust.
How do you measure it?: We run prompt-tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews for the 30–50 questions your customers actually ask. Monthly report shows where you're cited, where competitors are, and what moved.
How long until I see results?: Faster than classic SEO. Schema and content fixes can move AI Overviews within 2–6 weeks. Building authority on third-party sources (the harder lever) takes 3–6 months.

/ Who we build for

Trades & industries we cover

Specialist websites, branding and content built for 319+ trades and professions across Essex, Suffolk and the UK.

See industry hubs →

Get cited by ChatGPT, Perplexity & Google AI

How has search changed with AI answer engines?

What does RIOT actually do to get you cited by AI?

What results should I honestly expect from AEO?

Pricing & packages

AEO Audit

AEO Setup

AEO Retainer

Common questions

Trades & industries we cover

Related services

Classic SEO

Local SEO

Copywriting

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