Website Stats · Original research
Attractions Website Statistics 2026
We ran automated homepage audits on 9 UK attractions websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
41/100
Avg page speed
913ms
Sites analysed
9
Score distribution
Good (80–100)1 sites (11%)
Okay (60–79)2 sites (22%)
Poor (0–59)6 sites (67%)
How many pass the basics
HTTPS enabled78%
Mobile viewport89%
Structured data (schema)33%
Contact form on homepage44%
Open Graph share image56%
Analytics installed56%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No structured data (schema.org)67% of sites
- No contact form found on homepage56% of sites
- No obvious call-to-action (book, quote, contact) on the home56% of sites
- No HN heading44% of sites
- Only N% of images have alt text44% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook44% of sites
- No analytics detected — flying blind on visitor data44% of sites
- Little to no accessibility markup (aria attributes)44% of sites
- No custom web fonts — default system fonts feel dated44% of sites
How does your site compare?
Get a free audit and see where you sit versus the attractions average.
Methodology: automated homepage audits by RIOT Studio, October 2026.
