Website Stats · Original research
Attractions Website Statistics 2026
We ran automated homepage audits on 6 UK attractions websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
25/100
Avg page speed
1344ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (17%)
Poor (0–59)5 sites (83%)
How many pass the basics
HTTPS enabled50%
Mobile viewport67%
Structured data (schema)17%
Contact form on homepage33%
Open Graph share image50%
Analytics installed33%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile83% of sites
- No structured data (schema.org)83% of sites
- No meta description — Google writes its own67% of sites
- No analytics detected — flying blind on visitor data67% of sites
- No contact form found on homepage67% of sites
- No custom web fonts — default system fonts feel dated67% of sites
- Little to no accessibility markup (aria attributes)67% of sites
- N inline style attributes — no consistent design system50% of sites
- Not on HTTPS — browsers show 'Not Secure'50% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook50% of sites
How does your site compare?
Get a free audit and see where you sit versus the attractions average.
Methodology: automated homepage audits by RIOT Studio, July 2026.