Website Stats · Original research
Boutique Hotels Website Statistics 2026
We ran automated homepage audits on 5 UK boutique hotels websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
51/100
Avg page speed
1220ms
Sites analysed
5
Score distribution
Good (80–100)1 sites (20%)
Okay (60–79)0 sites (0%)
Poor (0–59)4 sites (80%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)80%
Contact form on homepage20%
Open Graph share image60%
Analytics installed20%
Most common mistakes
- No meta description — Google writes its own80% of sites
- No analytics detected — flying blind on visitor data80% of sites
- No contact form found on homepage80% of sites
- No theme-color meta — plain browser chrome on mobile80% of sites
- N HN headings — should be one60% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook40% of sites
- N broken internal link40% of sites
- Only N% of images have alt text40% of sites
- N inline style attributes — no consistent design system40% of sites
- Little to no accessibility markup (aria attributes)40% of sites
How does your site compare?
Get a free audit and see where you sit versus the boutique hotels average.
Methodology: automated homepage audits by RIOT Studio, July 2026.