Website Stats · Original research
Car Dealers Website Statistics 2026
We ran automated homepage audits on 5 UK car dealers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
53/100
Avg page speed
413ms
Sites analysed
5
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (40%)
Poor (0–59)3 sites (60%)
How many pass the basics
HTTPS enabled80%
Mobile viewport100%
Structured data (schema)40%
Contact form on homepage40%
Open Graph share image60%
Analytics installed60%
Most common mistakes
- No custom web fonts — default system fonts feel dated80% of sites
- No theme-color meta — plain browser chrome on mobile80% of sites
- No structured data (schema.org)60% of sites
- No contact form found on homepage60% of sites
- N inline style attributes — no consistent design system60% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook40% of sites
- No analytics detected — flying blind on visitor data40% of sites
- Little to no accessibility markup (aria attributes)40% of sites
- No obvious call-to-action (book, quote, contact) on the home40% of sites
- Only N% of images have alt text40% of sites
How does your site compare?
Get a free audit and see where you sit versus the car dealers average.
Methodology: automated homepage audits by RIOT Studio, October 2026.
