Website Stats · Original research

Caravan Dealers Website Statistics 2026

We ran automated homepage audits on 5 UK caravan dealers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

69/100

Avg page speed

1416ms

Sites analysed

5

Score distribution

Good (80–100)2 sites (40%)
Okay (60–79)1 sites (20%)
Poor (0–59)2 sites (40%)

How many pass the basics

HTTPS enabled80%
Mobile viewport100%
Structured data (schema)40%
Contact form on homepage60%
Open Graph share image0%
Analytics installed80%

Most common mistakes

  • No Open Graph image — links look blank on WhatsApp/Facebook100% of sites
  • No structured data (schema.org)60% of sites
  • No favicon40% of sites
  • No contact form found on homepage40% of sites
  • N inline style attributes — no consistent design system40% of sites
  • No theme-color meta — plain browser chrome on mobile40% of sites
  • Response time N.Ns — slower than Google's N.Ns target40% of sites
  • Not on HTTPS — browsers show 'Not Secure'20% of sites
  • No meta description — Google writes its own20% of sites
  • No analytics detected — flying blind on visitor data20% of sites

How does your site compare?

Get a free audit and see where you sit versus the caravan dealers average.

Methodology: automated homepage audits by RIOT Studio, July 2026.

Ashley Scott
Studio Lead
speak to Ashley