Website Stats · Original research

Charities Website Statistics 2026

We ran automated homepage audits on 5 UK charities websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

60/100

Avg page speed

505ms

Sites analysed

5

Score distribution

Good (80–100)1 sites (20%)
Okay (60–79)2 sites (40%)
Poor (0–59)2 sites (40%)

How many pass the basics

HTTPS enabled100%
Mobile viewport80%
Structured data (schema)40%
Contact form on homepage60%
Open Graph share image80%
Analytics installed80%

Most common mistakes

  • N HN headings — should be one60% of sites
  • No structured data (schema.org)60% of sites
  • No theme-color meta — plain browser chrome on mobile60% of sites
  • No meta description — Google writes its own40% of sites
  • Only N% of images have alt text40% of sites
  • Missing <html lang> attribute — accessibility & SEO issue40% of sites
  • No custom web fonts — default system fonts feel dated40% of sites
  • No contact form found on homepage40% of sites
  • N broken internal link20% of sites
  • Response time N.Ns — could be faster20% of sites

How does your site compare?

Get a free audit and see where you sit versus the charities average.

Methodology: automated homepage audits by RIOT Studio, October 2026.

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Ashley Scott
Studio Lead
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