Website Stats · Original research
E-commerce Brands Website Statistics 2026
We ran automated homepage audits on 10 UK e-commerce brands websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
32/100
Avg page speed
874ms
Sites analysed
10
Score distribution
Good (80–100)1 sites (10%)
Okay (60–79)0 sites (0%)
Poor (0–59)9 sites (90%)
How many pass the basics
HTTPS enabled90%
Mobile viewport90%
Structured data (schema)40%
Contact form on homepage10%
Open Graph share image30%
Analytics installed60%
Most common mistakes
- No contact form found on homepage90% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook70% of sites
- No theme-color meta — plain browser chrome on mobile70% of sites
- No obvious call-to-action (book, quote, contact) on the home70% of sites
- No HN heading60% of sites
- No structured data (schema.org)60% of sites
- No custom web fonts — default system fonts feel dated50% of sites
- No meta description — Google writes its own50% of sites
- Little to no accessibility markup (aria attributes)50% of sites
- No analytics detected — flying blind on visitor data40% of sites
How does your site compare?
Get a free audit and see where you sit versus the e-commerce brands average.
Methodology: automated homepage audits by RIOT Studio, July 2026.