Website Stats · Original research

Financial Advisers Website Statistics 2026

We ran automated homepage audits on 6 UK financial advisers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

57/100

Avg page speed

811ms

Sites analysed

6

Score distribution

Good (80–100)1 sites (17%)
Okay (60–79)2 sites (33%)
Poor (0–59)3 sites (50%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)100%
Contact form on homepage17%
Open Graph share image100%
Analytics installed100%

Most common mistakes

  • No contact form found on homepage83% of sites
  • No theme-color meta — plain browser chrome on mobile83% of sites
  • N inline style attributes — no consistent design system67% of sites
  • No HN heading50% of sites
  • N broken internal links50% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp50% of sites
  • Very few images — sparse, low-effort visuals50% of sites
  • No responsive images (srcset) — blurry or slow on mobile33% of sites
  • N HN headings — should be one17% of sites
  • No custom web fonts — default system fonts feel dated17% of sites

How does your site compare?

Get a free audit and see where you sit versus the financial advisers average.

Methodology: automated homepage audits by RIOT Studio, September 2026.

Ashley Scott
Studio Lead
speak to Ashley