Website Stats · Original research

Financial Advisers Website Statistics 2026

We ran automated homepage audits on 7 UK financial advisers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

59/100

Avg page speed

733ms

Sites analysed

7

Score distribution

Good (80–100)1 sites (14%)
Okay (60–79)3 sites (43%)
Poor (0–59)3 sites (43%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)100%
Contact form on homepage14%
Open Graph share image100%
Analytics installed100%

Most common mistakes

  • No contact form found on homepage86% of sites
  • No theme-color meta — plain browser chrome on mobile86% of sites
  • N inline style attributes — no consistent design system71% of sites
  • No HN heading43% of sites
  • N broken internal links43% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp43% of sites
  • Very few images — sparse, low-effort visuals43% of sites
  • No responsive images (srcset) — blurry or slow on mobile29% of sites
  • N HN headings — should be one14% of sites
  • No custom web fonts — default system fonts feel dated14% of sites

How does your site compare?

Get a free audit and see where you sit versus the financial advisers average.

Methodology: automated homepage audits by RIOT Studio, July 2026.

Ashley Scott
Studio Lead
speak to Ashley