Website Stats · Original research
Fire Safety Website Statistics 2026
We ran automated homepage audits on 5 UK fire safety websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
59/100
Avg page speed
547ms
Sites analysed
5
Score distribution
Good (80–100)2 sites (40%)
Okay (60–79)1 sites (20%)
Poor (0–59)2 sites (40%)
How many pass the basics
HTTPS enabled80%
Mobile viewport80%
Structured data (schema)60%
Contact form on homepage20%
Open Graph share image40%
Analytics installed60%
Most common mistakes
- No contact form found on homepage80% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook60% of sites
- No theme-color meta — plain browser chrome on mobile60% of sites
- No HN heading40% of sites
- N inline style attributes — no consistent design system40% of sites
- No obvious call-to-action (book, quote, contact) on the home40% of sites
- No meta description — Google writes its own40% of sites
- No structured data (schema.org)40% of sites
- No analytics detected — flying blind on visitor data40% of sites
- Little to no accessibility markup (aria attributes)40% of sites
How does your site compare?
Get a free audit and see where you sit versus the fire safety average.
Methodology: automated homepage audits by RIOT Studio, July 2026.