Website Stats · Original research
Hotels Website Statistics 2026
We ran automated homepage audits on 6 UK hotels websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
41/100
Avg page speed
865ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (17%)
Poor (0–59)5 sites (83%)
How many pass the basics
HTTPS enabled83%
Mobile viewport83%
Structured data (schema)17%
Contact form on homepage17%
Open Graph share image17%
Analytics installed0%
Most common mistakes
- No analytics detected — flying blind on visitor data100% of sites
- No meta description — Google writes its own83% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook83% of sites
- No structured data (schema.org)83% of sites
- No contact form found on homepage83% of sites
- Only N% of images have alt text50% of sites
- No theme-color meta — plain browser chrome on mobile50% of sites
- N broken internal links33% of sites
- No favicon33% of sites
- Response time N.Ns — slower than Google's N.Ns target33% of sites
How does your site compare?
Get a free audit and see where you sit versus the hotels average.
Methodology: automated homepage audits by RIOT Studio, October 2026.
