Website Stats · Original research

Ice Cream Parlours Website Statistics 2026

We ran automated homepage audits on 5 UK ice cream parlours websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

51/100

Avg page speed

1333ms

Sites analysed

5

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)1 sites (20%)
Poor (0–59)4 sites (80%)

How many pass the basics

HTTPS enabled100%
Mobile viewport80%
Structured data (schema)60%
Contact form on homepage40%
Open Graph share image60%
Analytics installed40%

Most common mistakes

  • N inline style attributes — no consistent design system80% of sites
  • No theme-color meta — plain browser chrome on mobile80% of sites
  • No analytics detected — flying blind on visitor data60% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp60% of sites
  • No contact form found on homepage60% of sites
  • Homepage HTML is NKB — heavy40% of sites
  • Response time N.Ns — could be faster40% of sites
  • Meta description too short40% of sites
  • Only N% of images have alt text40% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook40% of sites

How does your site compare?

Get a free audit and see where you sit versus the ice cream parlours average.

Methodology: automated homepage audits by RIOT Studio, October 2026.

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Ashley Scott
Studio Lead
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