Website Stats · Original research
Opticians Website Statistics 2026
We ran automated homepage audits on 5 UK opticians websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
38/100
Avg page speed
1414ms
Sites analysed
5
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (20%)
Poor (0–59)4 sites (80%)
How many pass the basics
HTTPS enabled100%
Mobile viewport80%
Structured data (schema)20%
Contact form on homepage40%
Open Graph share image20%
Analytics installed0%
Most common mistakes
- No meta description — Google writes its own100% of sites
- No analytics detected — flying blind on visitor data100% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
- No structured data (schema.org)80% of sites
- No favicon60% of sites
- No contact form found on homepage60% of sites
- No theme-color meta — plain browser chrome on mobile60% of sites
- Only N% of images have alt text40% of sites
- Missing <html lang> attribute — accessibility & SEO issue40% of sites
- No cookie consent banner detected — UK GDPR risk40% of sites
How does your site compare?
Get a free audit and see where you sit versus the opticians average.
Methodology: automated homepage audits by RIOT Studio, September 2026.
