Website Stats · Original research

plumbers Website Statistics 2026

We ran automated homepage audits on 9 UK plumbers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

65/100

Avg page speed

1251ms

Sites analysed

9

Score distribution

Good (80–100)1 sites (11%)
Okay (60–79)6 sites (67%)
Poor (0–59)2 sites (22%)

How many pass the basics

HTTPS enabled78%
Mobile viewport78%
Structured data (schema)67%
Contact form on homepage33%
Open Graph share image11%
Analytics installed22%

Most common mistakes

  • No Open Graph image — links look blank on WhatsApp/Facebook89% of sites
  • No analytics detected — flying blind on visitor data78% of sites
  • No contact form found on homepage67% of sites
  • No HN heading44% of sites
  • No structured data (schema.org)33% of sites
  • Page title too long (N chars — Google truncates)22% of sites
  • Only N% of images have alt text22% of sites
  • N HN headings — should be one22% of sites
  • N broken internal links22% of sites
  • Not on HTTPS — browsers show 'Not Secure'22% of sites

How does your site compare?

Get a free audit and see where you sit versus the plumbers average.

Methodology: automated homepage audits by RIOT Studio, August 2026.

Ashley Scott
Studio Lead
speak to Ashley