Website Stats · Original research
Swim Schools Website Statistics 2026
We ran automated homepage audits on 9 UK swim schools websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
57/100
Avg page speed
353ms
Sites analysed
9
Score distribution
Good (80–100)1 sites (11%)
Okay (60–79)3 sites (33%)
Poor (0–59)5 sites (56%)
How many pass the basics
HTTPS enabled89%
Mobile viewport100%
Structured data (schema)89%
Contact form on homepage22%
Open Graph share image67%
Analytics installed67%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- N inline style attributes — no consistent design system89% of sites
- No contact form found on homepage78% of sites
- No HN heading44% of sites
- N HN headings — should be one33% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook33% of sites
- No analytics detected — flying blind on visitor data33% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp33% of sites
- Homepage HTML is NKB — heavy33% of sites
- Homepage HTML is NKB — large22% of sites
How does your site compare?
Get a free audit and see where you sit versus the swim schools average.
Methodology: automated homepage audits by RIOT Studio, August 2026.
