Website Stats · Original research
Tour Operators Website Statistics 2026
We ran automated homepage audits on 6 UK tour operators websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
44/100
Avg page speed
1325ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (33%)
Poor (0–59)4 sites (67%)
How many pass the basics
HTTPS enabled83%
Mobile viewport83%
Structured data (schema)50%
Contact form on homepage33%
Open Graph share image67%
Analytics installed67%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile83% of sites
- No contact form found on homepage67% of sites
- Very few images — sparse, low-effort visuals50% of sites
- No meta description — Google writes its own50% of sites
- No cookie consent banner detected — UK GDPR risk50% of sites
- No HN heading50% of sites
- No structured data (schema.org)50% of sites
- No custom web fonts — default system fonts feel dated50% of sites
- N inline style attributes — no consistent design system33% of sites
- Only N% of images have alt text33% of sites
How does your site compare?
Get a free audit and see where you sit versus the tour operators average.
Methodology: automated homepage audits by RIOT Studio, August 2026.
