Website Stats · Original research
Tour Operators Website Statistics 2026
We ran automated homepage audits on 6 UK tour operators websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
43/100
Avg page speed
1135ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (17%)
Poor (0–59)5 sites (83%)
How many pass the basics
HTTPS enabled83%
Mobile viewport83%
Structured data (schema)33%
Contact form on homepage17%
Open Graph share image50%
Analytics installed67%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No contact form found on homepage83% of sites
- No custom web fonts — default system fonts feel dated83% of sites
- Little to no accessibility markup (aria attributes)67% of sites
- No structured data (schema.org)67% of sites
- No HN heading50% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook50% of sites
- No cookie consent banner detected — UK GDPR risk50% of sites
- Only N% of images have alt text33% of sites
- N inline style attributes — no consistent design system33% of sites
How does your site compare?
Get a free audit and see where you sit versus the tour operators average.
Methodology: automated homepage audits by RIOT Studio, July 2026.