Website Stats · Original research
Tour Operators Website Statistics 2026
We ran automated homepage audits on 5 UK tour operators websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
44/100
Avg page speed
342ms
Sites analysed
5
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (40%)
Poor (0–59)3 sites (60%)
How many pass the basics
HTTPS enabled80%
Mobile viewport80%
Structured data (schema)40%
Contact form on homepage40%
Open Graph share image60%
Analytics installed80%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile80% of sites
- No contact form found on homepage60% of sites
- Very few images — sparse, low-effort visuals60% of sites
- No meta description — Google writes its own60% of sites
- No cookie consent banner detected — UK GDPR risk60% of sites
- No structured data (schema.org)60% of sites
- No custom web fonts — default system fonts feel dated60% of sites
- N inline style attributes — no consistent design system40% of sites
- No responsive images (srcset) — blurry or slow on mobile40% of sites
- No HN heading40% of sites
How does your site compare?
Get a free audit and see where you sit versus the tour operators average.
Methodology: automated homepage audits by RIOT Studio, October 2026.
