Website Stats · Original research
Toy Shops Website Statistics 2026
We ran automated homepage audits on 8 UK toy shops websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
26/100
Avg page speed
618ms
Sites analysed
8
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (13%)
Poor (0–59)7 sites (88%)
How many pass the basics
HTTPS enabled88%
Mobile viewport63%
Structured data (schema)38%
Contact form on homepage25%
Open Graph share image0%
Analytics installed0%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook100% of sites
- No analytics detected — flying blind on visitor data100% of sites
- No contact form found on homepage75% of sites
- No meta description — Google writes its own63% of sites
- No HN heading63% of sites
- No structured data (schema.org)63% of sites
- No theme-color meta — plain browser chrome on mobile63% of sites
- No favicon50% of sites
- No custom web fonts — default system fonts feel dated50% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp50% of sites
How does your site compare?
Get a free audit and see where you sit versus the toy shops average.
Methodology: automated homepage audits by RIOT Studio, October 2026.
