Website Stats · Original research
Toy Shops Website Statistics 2026
We ran automated homepage audits on 10 UK toy shops websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
29/100
Avg page speed
302ms
Sites analysed
10
Score distribution
Good (80–100)1 sites (10%)
Okay (60–79)1 sites (10%)
Poor (0–59)8 sites (80%)
How many pass the basics
HTTPS enabled80%
Mobile viewport60%
Structured data (schema)30%
Contact form on homepage20%
Open Graph share image10%
Analytics installed20%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook90% of sites
- No analytics detected — flying blind on visitor data80% of sites
- No contact form found on homepage80% of sites
- No theme-color meta — plain browser chrome on mobile80% of sites
- No meta description — Google writes its own70% of sites
- No structured data (schema.org)70% of sites
- No favicon60% of sites
- Little to no accessibility markup (aria attributes)60% of sites
- No cookie consent banner detected — UK GDPR risk60% of sites
- No custom web fonts — default system fonts feel dated50% of sites
How does your site compare?
Get a free audit and see where you sit versus the toy shops average.
Methodology: automated homepage audits by RIOT Studio, July 2026.