Website Stats · Original research

VAT Specialists Website Statistics 2026

We ran automated homepage audits on 7 UK vat specialists websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

46/100

Avg page speed

954ms

Sites analysed

7

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)3 sites (43%)
Poor (0–59)4 sites (57%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)57%
Contact form on homepage29%
Open Graph share image29%
Analytics installed29%

Most common mistakes

  • No theme-color meta — plain browser chrome on mobile100% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook71% of sites
  • No analytics detected — flying blind on visitor data71% of sites
  • No contact form found on homepage71% of sites
  • N HN headings — should be one43% of sites
  • Only N% of images have alt text43% of sites
  • Little to no accessibility markup (aria attributes)43% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp43% of sites
  • No obvious call-to-action (book, quote, contact) on the home43% of sites
  • No meta description — Google writes its own43% of sites

How does your site compare?

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Methodology: automated homepage audits by RIOT Studio, July 2026.