AI Content Without Sounding Like a Robot

Feed it your voice

AI defaults to a generic corporate tone because that's the average of the internet. To get your voice, you have to show it your voice. Paste in 3–5 examples of things you've actually written — emails, past blog posts, LinkedIn posts — and tell it to match tone, sentence length and vocabulary.

Use it to draft, not to publish

The right workflow: outline the piece yourself, ask AI to draft each section, then rewrite roughly 50% of the output in your own words. This is much faster than writing from scratch and much better than publishing raw AI.

The tells to cut ruthlessly

Search-and-destroy these before publishing anything:

• 'In today's fast-paced digital landscape'
• 'It's important to note that'
• 'Let's dive in' / 'Let's explore'
• 'Delve', 'leverage', 'utilise', 'unlock', 'harness'
• Rule-of-three lists that sound suspiciously balanced
• Every emoji-heavy heading (🚀 Unlock Growth 🚀)

Google and AI content

Google's official position is they don't penalise AI-generated content — they penalise unhelpful content. In practice, thin AI-written pages with no original insight get buried. AI-assisted pages written by someone who knows the topic and edited into their voice do fine.