How much does a brand identity cost?

/ 02

Pricing tiers explained

Here's how the UK market for a brand identity actually breaks down in 2026:

• • Freelancer basic (£500–£1,500) — for small businesses, minimum viable brand You get: Logo, colour, type, basic usage rules.
• • Small studio (RIOT) (£950–£3,500) — for serious smbs launching or refreshing You get: Strategy, identity, guidelines, applications, launch assets.
• • Brand studio (£5,000–£20,000) — for funded startups, growing brands You get: Deep strategy, workshops, extensive rollout, verbal identity.

/ 03

What changes the price

The same tier of supplier can quote wildly different prices depending on scope. Here are the factors that move the number up or down:

• • Strategy depth
• • Number of logo variants
• • Colour + type + iconography + illustration
• • Guidelines page count
• • Applications produced (site, deck, social, print)

/ 04

Hidden costs nobody mentions

Every headline price hides costs that only surface later. Watch for these:

• • Website to match (£1,200–£8,000)
• • Photography (£300–£3,000)
• • Rollout across platforms and print

/ 05

What we charge

Full brand identity from £950. Includes logo, marks, colour, type, guidelines, key applications.

We're a small Colchester studio working with UK SMBs and international clients. Our pricing is fixed, itemised, and includes everything you'd expect from a good agency — without the agency overhead.

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How to compare quotes fairly

The biggest mistake when getting quotes for a brand identity is comparing headline numbers without checking scope. A £500 quote and a £2,500 quote for what looks like the same thing are almost always for very different things.

Three checks that put every quote on a level playing field: 1) Ask what's included by line item. 2) Ask what happens if scope changes mid-project. 3) Ask what you own at the end (files, code, accounts). If any supplier can't answer those clearly, move on.

/ FAQs

Common questions