/ Cost guide · Content
How much does copywriting cost?
£0.05 to £2.00 per word in the UK in 2026, or £50–£800+ per page.
- UK price range
- £0.02+
- UK average
- £0.35/word
- Tiers explained
- 4
- Category
- Content
/ 01
Quick answer: £0.05 to £2.00 per word in the UK in 2026, or £50–£800+ per page.
The UK average for copywriting in 2026 sits at roughly £0.35/word. The huge range is because copywriting isn't one product — it's a category with wildly different tiers, and the tier you pick determines almost everything about what you get.
Below we break it down properly: what each tier gets you, what factors change the price, the hidden costs nobody warns you about, and where a fair, honest price actually lands.
/ 02
Pricing tiers explained
Here's how the UK market for copywriting actually breaks down in 2026:
- • Offshore / AI-first (£0.02–£0.10/word) — for bulk content, low-stakes You get: AI-generated, lightly edited. Often obvious.
- • UK freelancer (£0.15–£0.60/word) — for regular blog and web copy You get: Human-written, decent research, sector experience.
- • Studio (RIOT) (£80–£300/page) — for landing pages, brand copy, sales pages You get: Strategic copy, brand voice, conversion-focused.
- • Specialist copywriter (£800–£5,000/project) — for sales pages, brand launches, high-stakes campaigns You get: Senior craft, extensive research, testing.
/ 03
What changes the price
The same tier of supplier can quote wildly different prices depending on scope. Here are the factors that move the number up or down:
- • Length
- • Research required
- • Brand voice complexity
- • Number of revisions
- • Whether SEO optimisation is included
- • Interviews and source-gathering
/ 04
Hidden costs nobody mentions
Every headline price hides costs that only surface later. Watch for these:
- • Rewrites when the brief changes
- • Editing your own copy back to fit brand voice
- • SEO on top (usually extra £50–£200 per page)
/ 05
What we charge
Copywriting £80/page. Brand voice guidelines £250. SEO article £150–£400.
We're a small Colchester studio working with UK SMBs and international clients. Our pricing is fixed, itemised, and includes everything you'd expect from a good agency — without the agency overhead.
/ 06
How to compare quotes fairly
The biggest mistake when getting quotes for copywriting is comparing headline numbers without checking scope. A £500 quote and a £2,500 quote for what looks like the same thing are almost always for very different things.
Three checks that put every quote on a level playing field: 1) Ask what's included by line item. 2) Ask what happens if scope changes mid-project. 3) Ask what you own at the end (files, code, accounts). If any supplier can't answer those clearly, move on.
/ FAQs
Common questions
Should I write my own copy or hire?
Write it yourself if you're the founder and it's your story. Hire for SEO, sales pages, and any writing at scale.
Is AI copy any good?
For first drafts, yes. For finished, published copy — no. AI copy always reads like AI copy to anyone paying attention.
/ Related
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How much does SEO cost?
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