/ Cost guide · Marketing
How much does email marketing cost?
£300 to £3,000+ per month in the UK in 2026 for ongoing email marketing.
- UK price range
- £30+
- UK average
- £650/mo
- Tiers explained
- 4
- Category
- Marketing
/ 01
Quick answer: £300 to £3,000+ per month in the UK in 2026 for ongoing email marketing.
The UK average for email marketing in 2026 sits at roughly £650/mo. The huge range is because email marketing isn't one product — it's a category with wildly different tiers, and the tier you pick determines almost everything about what you get.
Below we break it down properly: what each tier gets you, what factors change the price, the hidden costs nobody warns you about, and where a fair, honest price actually lands.
/ 02
Pricing tiers explained
Here's how the UK market for email marketing actually breaks down in 2026:
- • DIY (£30–£300/mo (tool cost)) — for owners who'll actually write emails You get: Mailchimp / Klaviyo / Beehiiv access. Your time to write.
- • Freelance email marketer (£400–£1,200/mo) — for smbs with existing lists You get: Weekly campaigns, basic automation, monthly report.
- • Small studio (RIOT) (£500–£2,000/mo) — for ecommerce + service brands You get: Strategy, flow build, campaign design, list growth, reporting.
- • Specialist agency (£2,500–£8,000/mo) — for £100k+/mo ecommerce brands You get: Full team, deep segmentation, aggressive testing.
/ 03
What changes the price
The same tier of supplier can quote wildly different prices depending on scope. Here are the factors that move the number up or down:
- • Platform (Mailchimp free vs Klaviyo scaling with list)
- • Number of automations / flows
- • Campaign frequency
- • Design and copywriting inclusion
- • List growth tactics
/ 04
Hidden costs nobody mentions
Every headline price hides costs that only surface later. Watch for these:
- • Platform fees at scale (Klaviyo can be £300+/mo)
- • Lead magnets / freebies to grow the list
- • SMS add-on (£0.03–£0.08 per message)
/ 05
What we charge
Email marketing setup from £300, ongoing from £500/mo. Klaviyo flow builds £500–£2,000.
We're a small Colchester studio working with UK SMBs and international clients. Our pricing is fixed, itemised, and includes everything you'd expect from a good agency — without the agency overhead.
/ 06
How to compare quotes fairly
The biggest mistake when getting quotes for email marketing is comparing headline numbers without checking scope. A £500 quote and a £2,500 quote for what looks like the same thing are almost always for very different things.
Three checks that put every quote on a level playing field: 1) Ask what's included by line item. 2) Ask what happens if scope changes mid-project. 3) Ask what you own at the end (files, code, accounts). If any supplier can't answer those clearly, move on.
/ FAQs
Common questions
What's the ROI of email marketing?
$36 back per $1 spent is the widely-quoted industry number. Real-world for a well-run SMB list: £8–£20 per subscriber per year.
How often should I email my list?
Weekly for most brands. Twice weekly if you have the content. Once a month is too infrequent to build the habit on either side.
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