/ Ecommerce
How do I do email marketing for an online shop?
Set up welcome, abandoned cart and post-purchase flows first. Those three earn most of your email revenue automatically.
/ 01
The short version
Automated flows beat broadcast campaigns for ecommerce revenue almost every time.
/ 02
What actually matters
- • Welcome series with a first-order incentive.
- • Abandoned cart sequence at 1h, 24h, 72h.
- • Post-purchase: delivery updates, care tips, review request.
- • Win-back for customers who've lapsed 90+ days.
- • Then, and only then, regular campaigns.
/ 03
The bit most people get wrong
Buying an email list is illegal to send to under UK GDPR without consent, and destroys deliverability. Grow it yourself.
/ 04
What to do next
Set up the abandoned cart flow first — it's the highest revenue per hour of setup in ecommerce.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get ecommerce email right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Klaviyo or Mailchimp?
Klaviyo for ecommerce depth, Mailchimp for simplicity.
How often should I email?
Weekly to fortnightly for most retail.
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