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/ Ecommerce

Shopify or WooCommerce for a UK small business?

Shopify if you want it to just work. WooCommerce if you need deep customisation and already have WordPress skills nearby.

/ 01

The short version

Both are capable. The decision is really about who maintains it.

/ 02

What actually matters

  • Shopify: hosted, secure, fast to launch, monthly fee, less flexible.
  • WooCommerce: free core, endless flexibility, you own the maintenance.
  • Shopify's checkout converts well out of the box.
  • WooCommerce costs add up in plugins and hosting.
  • Both handle UK VAT and Royal Mail integrations fine.

/ 03

The bit most people get wrong

WooCommerce is only 'free' if your time is free. Factor in updates, backups, security and the day a plugin conflict breaks checkout.

/ 04

What to do next

If nobody in your business enjoys maintaining software, choose Shopify.

/ 05

Where RIOT fits in

We're a small Colchester studio helping UK SMBs get ecommerce platforms right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.

We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.

/ FAQs

Common questions

Which is better for SEO?

Roughly equal. WooCommerce gives slightly more control.

Can I migrate later?

Yes, and it's a real project — plan URLs carefully.

Still not sure?

Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.

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Ashley Scott
Studio Lead
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