/ Ecommerce
How do I write product descriptions that sell?
Lead with the benefit, back it with specs, and answer the objection. Never paste the manufacturer's text.
/ 01
The short version
Duplicate manufacturer copy is the single most common reason product pages don't rank.
/ 02
What actually matters
- • First line: what it does for the buyer.
- • Then specs: size, material, weight, compatibility.
- • Answer the obvious worry: fit, delivery, returns.
- • Use the words customers use, not the trade terms.
- • Add real photos from multiple angles and in use.
/ 03
The bit most people get wrong
For search, the specs matter as much as the sales copy — people search by dimension, material and model number.
/ 04
What to do next
Rewrite your five best-selling products' descriptions in your own words this week.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get product content right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How long should descriptions be?
150–400 words for most products.
Can AI write them?
As a draft, then edit for accuracy — errors in specs cost returns.
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