/ Ecommerce
How do I get my products on Google Shopping?
Set up Google Merchant Center, submit a product feed, and enable free listings. Paid Shopping ads sit on the same feed.
/ 01
The short version
Free listings exist and plenty of UK retailers never turn them on.
/ 02
What actually matters
- • Create Merchant Center and verify your domain.
- • Submit a feed — Shopify and WooCommerce both have apps for this.
- • Include GTIN/barcode where available, or you'll get disapprovals.
- • Match feed prices to site prices exactly or items get suspended.
- • Enable free listings before spending on Shopping ads.
/ 03
The bit most people get wrong
Most feed rejections come from missing GTINs, price mismatches or a missing returns policy — not from anything complicated.
/ 04
What to do next
Set up Merchant Center and enable free listings this week, before you consider paid Shopping.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get Google Shopping right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Are free listings worth it?
Yes — free traffic for feed work you've already done.
Do I need a returns policy page?
Yes, Merchant Center requires it.
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Still not sure?
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