/ Ecommerce
How do I migrate my shop to a new platform without losing sales?
Map every URL, migrate product data first, test checkout thoroughly, and redirect everything on switchover day.
/ 01
The short version
Migrations lose traffic when URLs change silently. That's avoidable with a redirect map.
/ 02
What actually matters
- • Export products, customers and orders before anything.
- • Build a URL map from old to new for every product and category.
- • Rebuild and test checkout with real card transactions.
- • 301 redirect everything at launch — no exceptions.
- • Monitor Search Console for 404s daily for a fortnight.
/ 03
The bit most people get wrong
Customer accounts and passwords rarely migrate. Plan a password-reset communication rather than surprising people at checkout.
/ 04
What to do next
Export your current URL list before starting. That spreadsheet is the whole project's safety net.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get platform migration right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Will I lose SEO?
Temporarily some fluctuation; permanent loss only without redirects.
Do order histories transfer?
Usually as data, not as live customer-facing history.
/ Related
Shopify vs WooCommerce — which is better for my UK store?
Ecommerce
What's a good ecommerce conversion rate?
Ecommerce
How much does an ecommerce website cost in the UK?
Ecommerce
Shopify or WooCommerce for a UK small business?
Ecommerce
How do I take payments on my website in the UK?
Ecommerce
Why is my online shop getting traffic but no sales?
Ecommerce
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
Book a call →