/ Web design
Should my website be mobile-first?
Yes. Around 65–75% of UK small business traffic is mobile, and Google indexes the mobile version of your site.
/ 01
The short version
Mobile-first doesn't mean 'looks OK on a phone'. It means the phone layout is the one you designed properly.
/ 02
What actually matters
- • Tap targets at least 44px — thumbs aren't mouse pointers.
- • Phone number as a tap-to-call link in the header.
- • Body text 16px minimum; no pinch-zoom.
- • Forms short enough to complete one-handed.
- • Sticky call or WhatsApp button for service businesses.
/ 03
The bit most people get wrong
Responsive isn't the same as usable. Plenty of 'responsive' sites just shrink a desktop layout into an unreadable column.
/ 04
What to do next
Open your site on your own phone and try to book, buy, or contact yourself. Time it. Anything over 30 seconds needs fixing.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get mobile design right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Do I need a separate mobile site?
No. One responsive site, designed mobile-first.
What about tablets?
They fall between the two breakpoints — check, don't design specifically for them.
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