/ Branding
What files should I get with my logo?
Vector (SVG and EPS or AI), plus PNGs with transparency, in full colour, single colour and reversed versions.
/ 01
The short version
Getting the wrong files is the reason people pay twice for the same logo.
/ 02
What actually matters
- • SVG for web, EPS/AI for print and signage.
- • PNG with transparent background in a few sizes.
- • Mono black and mono white versions.
- • Favicon and social profile crops.
- • Written confirmation you own the copyright.
/ 03
The bit most people get wrong
Signmakers and embroiderers need vectors. If all you have is a PNG, you'll be paying someone to redraw your own logo.
/ 04
What to do next
Check your logo folder for an SVG or EPS. If it's missing, request it from your designer.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get logo files right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
What's the difference between vector and raster?
Vector scales infinitely; raster pixelates.
Can a PNG be converted?
Only by redrawing it — not automatically, not well.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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