/ Ecommerce
What is CRO and how do I do it on a small shop?
Systematically improving the percentage of visitors who buy. On low traffic, use qualitative feedback rather than A/B tests.
/ 01
The short version
Split testing needs traffic most small shops don't have. Watching real people use the site works better.
/ 02
What actually matters
- • Watch session recordings for drop-off patterns.
- • Ask five real customers what nearly stopped them buying.
- • Fix the top three friction points rather than testing colours.
- • Measure by checkout funnel steps, not just sitewide conversion.
- • Change one thing at a time so you know what worked.
/ 03
The bit most people get wrong
Below roughly 1,000 sessions a month, A/B tests will never reach significance. Don't waste money on testing tools yet.
/ 04
What to do next
Install a free session recording tool and watch ten sessions that ended without a purchase.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get conversion optimisation right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How much traffic do I need to A/B test?
Thousands of sessions per variant.
What converts best?
Clarity on price, delivery and returns.
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