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/ Web design

What should be in my website footer?

Contact details, service links, location, legal pages, and company registration if you're a limited company.

/ 01

The short version

The footer is your last chance to answer 'are these people real and how do I reach them'.

/ 02

What actually matters

  • Phone, email and address (or service area).
  • Links to your main service pages — helps navigation and SEO.
  • Privacy policy, terms, and cookie settings.
  • Company number and registered address for Ltd companies.
  • Social links, opening hours, and any accreditations.

/ 03

The bit most people get wrong

Footers stuffed with fifty keyword links look spammy and dilute your internal linking. Keep it to your real pages.

/ 04

What to do next

Check your footer has a phone number and your legal pages. Those two are missing surprisingly often.

/ 05

Where RIOT fits in

We're a small Colchester studio helping UK SMBs get site structure right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.

We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.

/ FAQs

Common questions

Does the footer help SEO?

Modestly, via internal links and NAP consistency.

Should the address be there if I work from home?

Use a service area instead.

Still not sure?

Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.

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Ashley Scott
Studio Lead
speak to Ashley