/ Web design
Why is my website not getting enquiries?
Usually one of three things: nobody's visiting, visitors don't know what you sell, or contacting you is too hard.
/ 01
The short version
Diagnose traffic before you blame design. A beautiful site with no visitors has a marketing problem, not a design problem.
/ 02
What actually matters
- • Check analytics — if it's under 100 visits/month, you have a traffic problem.
- • If traffic is fine, check whether your offer is clear above the fold.
- • Check the form actually works and emails actually arrive. Test it monthly.
- • Add proof: reviews, photos of real work, guarantees.
- • Reduce friction: fewer fields, visible phone number, WhatsApp option.
/ 03
The bit most people get wrong
Broken contact forms are far more common than anyone admits. Silent failures can cost months of enquiries.
/ 04
What to do next
Send yourself a test enquiry right now. Then check analytics for last month's traffic before changing anything else.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get website conversion right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How many visitors should convert?
2–5% is typical for local service sites.
Is my design the problem?
Usually less than clarity and traffic are.
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