/ SEO
How often should I update my website content?
Review key pages twice a year; update immediately when prices, services or team change. Freshness alone isn't a ranking hack.
/ 01
The short version
Updating for the sake of a date change does nothing. Updating because the content is now better does a lot.
/ 02
What actually matters
- • Prices and service lists: update the moment they change.
- • Top ten pages by traffic: review every six months.
- • Add new sections answering questions customers now ask.
- • Replace outdated stats and years in titles.
- • Prune content nobody reads and nothing links to.
/ 03
The bit most people get wrong
Improving an existing page that ranks 8th usually beats publishing a brand new one. It's the cheapest traffic in SEO.
/ 04
What to do next
Pull your top ten pages by impressions and update the two with the worst click-through rate.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get content maintenance right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Does changing the date help?
Not on its own.
Should I republish old posts?
Update in place and keep the URL.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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