/ SEO
What is on-page SEO?
Everything on the page itself: title tag, headings, content, internal links, images and structured data.
/ 01
The short version
On-page is the cheapest SEO work available and the most commonly neglected.
/ 02
What actually matters
- • Unique title tag under 60 characters with the main term near the front.
- • One H1 per page, describing what the page is about.
- • Meta description that sells the click — it isn't a ranking factor but it affects CTR.
- • Internal links to related service pages with descriptive anchor text.
- • Descriptive image filenames and alt text.
/ 03
The bit most people get wrong
Duplicate title tags across service pages are the most common on-page problem we find on UK small business sites — and one of the easiest to fix.
/ 04
What to do next
Export your page titles and check for duplicates. Rewrite any that repeat.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get on-page SEO right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How many times should I use the keyword?
Naturally — in title, H1, first paragraph, and where it fits.
Do meta keywords matter?
No. They've been ignored for over a decade.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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